Buckner Lane Partners came to Slate Shepherd with the need to announce a future project without the ability to hold an event due to the pandemic. Without architectural renderings or a master plan in hand, we proposed a brand book and an announcement video that told a story of the moments that would impact the daily lives of future residents and guests.
After in depth market research and interviews with the board of directors, we created a consistent vision and brand message for the June Lake project. This enabled the team to be on the same page from the start and move forward with cohesive communication across multiple platforms both internally and externally. Having this point of reference from the start is critical for ensuring the brand is carried across in every facet of the built environment before ground has even been broken.