Even though we are avid golfers, we knew it would be beneficial to get differing perspectives on the game. We interviewed 20 people and received incredible insights. This propelled us forward as we focused on building a club for non-club members. This project seeks to make golf a part of players’ daily lives by placing indoor golf simulator facilities in convenient urban locations that are open 24 / 7. We took all the barriers of golf and shifted the paradigm. No 5 hour rounds. No slow play. No concerns about rain, heat, cold temps, lack of daylight, or lost golf balls. This is a guest’s opportunity to play before work, during lunch, or after work and not disrupt their busy life.
The exterior is vibrant and modern with the intent to exude the energy and vibe of the King of Cool, Arnold Palmer. The exterior concept is based on Arnie and his 60’s red Cadillac. The 3,500 sf interior captures the chill vibes of a modern golfer’s mindset and puts more of an emphasis upon great shots and great times than great scores.